<< Terug

Hugo Boss
Hugo Boss
With the positive evolution of the BOSS Selection brand in recent years, the Group has firmly established and consolidated its competence in the luxury segment for apparel and accessories. Now management is planning the next step, which will see the BOSS Selection range merged with the BOSS core brand.
\"This move underscores the luxury and premium standards of our core brand BOSS and simultaneously enhances the uniqueness and clarity of our global brand image, explained Claus-Dietrich Lahrs, CEO and Chairman of the Managing Board at HUGO BOSS AG. \"At the same time we are also responding to our customers\' desire to find an impactful range of luxury products in our core brand BOSS with its strong international profile.\"
This strategy has already been implemented very effectively in the new flagship stores in Paris, Beijing, London and Taipei. At these venues customers experience a holistic brand presentation that guides them through the various collections from tailored fashions and sportswear through to the accessories and womenswear.

Website: http://store-nl.hugoboss.com/dames/10000,nl_NL,sc.html